TopDailyTools
Generate trackable ad links with UTM parameters for your marketing campaigns. These links help you track which ads and campaigns drive traffic to your site.
The website or page you're linking to
Identify the advertiser, site, or publication (Required)
Marketing medium: cpc, banner, email, etc.
Specific product promotion or campaign
Identify paid keywords (optional)
Differentiate ads or links that point to the same URL (optional)
UTM parameters are tags added to a URL that help track the effectiveness of online marketing campaigns across traffic sources and publishing media.
They were introduced by Google's Urchin Tracking Module (hence "UTM") and are now an industry standard used by Google Analytics and other analytics platforms.
The 5 Main UTM Parameters:
UTM parameters are valuable for:
Use UTM parameters whenever you want to track the performance of:
UTM parameters should be added to URLs used in:
Where To View Results: UTM data can be analyzed in Google Analytics, Adobe Analytics, or other analytics platforms under Acquisition → Campaigns reports.
UTM parameters are crucial for marketing success because they:
Without UTM parameters, you'll see traffic increases but won't know which specific marketing tactics caused them, making optimization nearly impossible.
Follow these conventions to maintain consistency and accurate tracking: